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From Baidu to Ali, JD.COM and Meituan, these traditional Internet giants are facing a steady pattern of traffic competition. Especially the rise of Tik Tok, with its huge traffic advantage, makes e-commerce business either increase traffic or increase efficiency. Traditional e-commerce platforms such as Ali and JD.COM can only respond to Pinduoduo's attack with maximum efficiency while countering Tik Tok's attack. While Tencent, Byte and Pinduoduo have gradually formed a BTP (Byte, Tencent and Pinduoduo) echelon in this steady-state pattern.1. Industry changes and steady-state patternIn recent years, with the continuous progress of technology and the continuous expansion of application scenarios, the Internet industry has gradually entered a stable operation stage from a high growth stage. Although the overall growth rate has slowed down, the operational efficiency and profitability of Internet companies have been significantly improved. The change of video Internet traffic has been completed, and it is difficult to see the next big change in the next 2-3 years. On the superstructure of realizing traffic, the video Internet has achieved "real borderless expansion" in the history of the Internet.

In recent years, with the continuous progress of technology and the continuous expansion of application scenarios, the Internet industry has gradually entered a stable operation stage from a high growth stage. Although the overall growth rate has slowed down, the operational efficiency and profitability of Internet companies have been significantly improved. The change of video Internet traffic has been completed, and it is difficult to see the next big change in the next 2-3 years. On the superstructure of realizing traffic, the video Internet has achieved "real borderless expansion" in the history of the Internet.This paper will deeply discuss the future development of China's Internet industry and the investment value of China's Internet ETF(SH513050).With the government's increasing support for the digital economy, Chinese Internet companies are expected to play a greater role in the digital economy. In addition, with the promotion of international cooperation projects such as the "Belt and Road", Chinese Internet companies are also expected to achieve broader development space by expanding overseas markets.

1. Industry changes and steady-state pattern2. Industry leadersIn the future, Internet players will focus on three major directions: cultivating the first interval (volume efficiency), ambushing the second curve (expanding business) and finding incremental markets (expanding overseas). Combined with the three major tracks of Internet realization, an echelon of Internet steady state has been formed, and BTP (Byte, Tencent, Pinduoduo) will be in a relatively steady state pattern for a relatively long period of time.